HANKOOK

2023 FORMULA E RACING

The Brief

We were tasked with developing dynamic content to position Hankook alongside Formula E’s thrilling energy and sustainability focus, while putting a spotlight on the iON tire.

Our Approach

Through up-cycled skateboard wheels displayed at Formula E races, our first virtual influencer partnership with Mono Mars, and energized race-recap reels, we aligned Hankook’s social brand with Formula E's commitment to sustainability, and reinforced their sponsorship with the racing franchise via impactful storytelling moments.

[Global IG] Longboard Part 2_2_3.jpg
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[Global IG] Longboard Part 2_1_3.jpg
[Global IG] Longboard Part 2_1_2.jpg
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promotional stories & posts

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race day reels and recaps 🏁

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Hankook joins forces with virtual influencer Mono Mars

[Global IG] 230224_Mono Mars Cape Town_3.png
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[Global IG] Mono Mars driving_3.png
[Global IG] Mono Mars PitStop_2.png

ROLE:

Art Director

TEAM:

CD | Steve Harbour & Jim Riddle

ECD | Bob Rayburn

CCO | Jason Sperling

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