‘LIKE BROOKLYN’
CHICAGO PORTFOLIO SCHOOL BEST OF QUARTER: STRATEGY & INSIGHT
Sure, it's not expected, maybe even weird. Different is disrupting. Different is powerful. But different is Brooklyn. People are drawn to Brooklyn because of its diversity. And Golde believes in celebrating the different. The daring. The distinct.
Brooklyn inspires us to embrace what makes us different.
And we're still pushing it further.
THE CLIENT
Golde is a superfood self-care brand proudly born in Brooklyn, NYC in 2017. Founded by Trinity Mouzon Wofford out of her 1-bedroom apartment, Golde has grown into a small-but-mighty Black-owned business on a mission to make wellness accessible, easy and fun for all.
With a celebration of natural, vegan-friendly superfood formulas for both ingestible and topical rituals, Golde aims to seamlessly fit feel-good wellness into each customer's lifestyle.
THE CONCEPT
We took over a floor of the iconic Brooklyn Museum to celebrate the neighborhood that shaped our brand with an immersive "Like Brooklyn" experience.
Attendees became part of the event with real-time photo displays and interactive video interviews, capturing what it means to be a true Brooklynite. Authentic stories were shared on-site and online using #LikeBrooklyn, highlighting the creative energy that makes this community so unique.
EXHIBIT LIKE BROOKLYN
Superfood health and beauty brand Golde took over a floor of the Brooklyn Museum, hanging pictures of visitors in real-time and encouraging open discussion about diversity.
SOCIAL
We interviewed the people who attended Exhibit Like Brooklyn and shared posts live from the event on IGTV, and later as stories and posts.
MAGAZINE PRINT ADS
OUT OF HOME POSTERS
ROLE:
Art Director & Designer
TEAM:
CW | Meredyth Staunch