PROBLEM
A midlife crisis can lead to impulsive decision making, resulting in unintended personal & financial consequences.
SOLUTION
We'll encourage adults to save their relationships (and their bank accounts) by having a #FITLIFECRISIS instead.
OUT OF HOME POSTERS
SOCIAL MEDIA STORIES
MAGAZINE PRINT ADS
EVENT
A #FITLIFECRISIS is more fun with friends, so we’re inviting our members (45 and older) to bring their friends to the gym for a Friday night workout while our DJ plays the best throwback hits.
ROLE:
Art Direction + Design
TEAM:
CW | Caroline Martin