HANKOOK INFLUENCER CAMPAIGNS

2023-2025

01.

FORMULA E SOUND EFFECTS

WITH MICHAEL WINSLOW

The Insight

Formula E stands out with a distinct electric sound, and no one embodies unique sounds quite like Michael Winslow.

The Idea

We invited Mr.Winslow to reimagine the Formula E soundscape full of unexpected sounds. Using only his voice, he layered in screeching tires, pit stops, spaceships, jet planes, and more 🏎️

My roles

Art Director, Video Editor, Sound Editor

02. Hankook Celebrates

National Women’s Day

The Insight

Women in the automotive industry often go unseen despite their vital contributions- their stories have the power to inspire change and shift industry norms.

The Idea

Working with women in the automotive industry to celebrate National Women’s Day is a powerful way to honor and uplift their achievements. By highlighting their expertise, accomplishments, and stories, we not only celebrate their contributions, but also inspire and empower future generations of women to pursue their passions and break barriers in traditionally male-dominated fields!

My role

Art Director

MEET THE INFLUENCERS

BREHANNA DANIELS

Meet @brehannadaniels, the first Black woman to grace a professional pit crew as a tire changer. She’s not only breaking barriers but also paving the way for countless future generations. 🌟

JULIA LANDAUER

Meet @julialandauer - a 2X champion racecar driver, TEDx Talk speaker, podcaster, and all-around supporter of female representation in the world of motorsports. 🙌

ANNIKA CARTER

Meet @annikacarter_, a trailblazing race car driver and car enthusiast in Atlanta. 💅 When she’s not in the garage fine-tuning Steve (her car), you’ll find her on a winding backroad enjoying the fruits of her labor.

IMPACT

03. #STREETART

The Insight

At Hankook, tires are more than just performance tools, they are crafted with precision and innovation, embodying a form of art.

The Idea

We set out to bring this belief to life by transforming tires into genuine works of art with the help of Matthew Laurence Knott.

My role

Art Director

Working with MATTHEW LAURENCE KNOTT

A modern-day pop artist based in Southern California, Matthew is well known for his obsessive use of color to invoke a state bliss and joy in his viewers. His inspiration derives from his love of cartoons, comics, and pop culture references. Matthew is a multidisciplinary artist with skillsets ranging from fine art paintings, mural art, and digital illustration.