Our Mission
Entrusted with the Jinro account, we hit the ground running, immediately diving into creative strategies that would set the tone for a landmark year. Our mission was clear: celebrate Jinro’s monumental 100th anniversary while evolving the brand for a larger, more modern audience.
Our Approach
We focused on building a loyal social media following from the start, delivering vibrant, engaging content that resonated with both longtime fans and new generations. Through targeted giveaways, playful toad mascot videos, and colorful recipe reels and images on Instagram, we built a dedicated community and grew their following substantially, setting Jinro up for continued success in the modern social landscape.
(scroll ↔️ to see more)
CENTENNIAL GIVEAWAYS
(click image to play video)
RECIPE REELS
(click image to play video)
JINRO AROUND THE TABLE EVENTS
BILLBOARD CONCEPTS
TEAM:
CD | Soojin Hong
ECD | Bob Rayburn
CCO | Jason Sperling
Copy | Gene Augusto
AD | Rio Bregman & Skyler Gregerson
Design | Rio Bregman & Skyler Gregerson
Video Editing | Rio Bregman
Agency | INNOCEAN USA